Leading the post-shoot rollout for Reiss’ Seasonal Campaigns has been a key part of my role over the years, across both digital and print platforms. As part of the AW24 Campaign, I worked alongside the Creative team to produce OOH content across London, including for the first time a full bus wrap. Not only did this project help to create strong brand awareness for Reiss, it also contributed to higher footfall within stores across London.
As part of Autumn Winter 24, I worked with the Videographer and Paid Media team to create a variety of adverts and video content to strengthen our brand awareness, this helped continue to enhance my Adobe After Effects skills. An example of the full length video below. (Videographer: Jonathan Weatherley)
How the creative campaigns look visually across all stores is also an area I have lead for the previous few seasons, ensuring the beautiful execution of the shoot is upheld throughout all touchpoints.